Adware:Adware (or spyware) is a small program that is designed to show advertisements (in various form and degrees of intrusiveness) on your computer. It often reports personal information back to its owners. As a result your sense of privacy can be violated.
This malware pretends to be a freeware anti-virus application. This is just a simple trick, as the application is really designed to monitor users browser activities. It is also ad-supported. You can lose personal data, such as IP, visited websites list etc.
Technical details (How to remove EScorcher(pop up))